A couple of months ago I discovered a new product called Locappy through an event I was randomly invited to attend at the campus.
The event was brillaintly organised by Locappy team itself. It was clearly an enjoyable event and interesting one for a local passionate as myself.
What’s cool about Locappy?
The service is a local marketing platform for small businesses! Basically this a tool for “small”local businesses to advertise and attract local people through mainly social media websites like Facebook, twitter… At the same time users will be able to receive nearby offers in real-time. In that way , we can say that it’s a much better improved Groupon .
I guess at some point, we all had this idea where we could know nearby offers from retailers or be aware of happy hours or discounts from nearby restaurants or pubs. Well, If you have never thought about those kinds of ideas – Yes, trust me you it’s so obvious that you probably thought about it subconsiuosly . In all cases, Locappy seems ambitious enough to make our dreams become a reality.
At the moment, It looks like they are at the very early stage of their adventure but I have to admit that they are making lots of progress. Their strategy seems to conquer London from area to area. For now , the lucky area available now are Soho, Shoreditch and Marylebone ( if you live in one of this area , give it a try and share your feedback ).
But what do they do exactly ?
They offer to small businesses a tool to attract more customers through a targeted mobile advertising, social networks, hyperlocal blog adverts and a location based app. Recently they launched their android and as much as I know I don’t think their iPhone app is up there yet. as far as i know the web based product is only available in Soho and Shoreditch – Which is a bit limited if you don’t live or work in those places.
This market is a very tough one to break through but they might be able to figure out the massive chicken-egg issue .
I personally think they are trying to solve a massive problem that lots of companies have already tried and some startups are keen this to throw themeselves in this field.
Many startups like Foursquare, Groupon and companies like google, Yahoo, Yelp, YP are keen to be the major players in this field too…
I even wonder if open table ( search on it) are not working on something similar …Which I think it would make sense for them to do.
But the main one has to be how will Locappy position itself in comparaison to those product around already …
How long will it take to get into all those areas in London or let’s hope the whole cities in England? I guess scalability is the real issue that they will have to figure out for having a glimpse of success.
So I can’t wait for the iPhone app and mainly for more places in South London.
Sincerely I wish Locappy takes off because it’s an important problem to solve for the world!