Are you a student looking for experience as a tech writer?

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Here is a great opportunity for a student hungry to become a tech journalist/writer.

Without any wages for the first year but you will gain a world-class experience with honour and recognition in case of success.

LocalEv is an online community of people passionate about everything “local” (local search engine, local media, Location-based services, local businesses, etc…)

You will be responsible for searching and writing about projects, startups, and companies related to local in the UK.

Skills you must have:

-       Brilliant English writing & editing skills

-       Creative thinker & a great “don’t give up” attitude

-       Interest for location-services startups, local matters is a must

-       Previous experience as a writer for a blog is a plus

How to apply?

Send me a CV and a cover letter explaining why you want this opportunity at josrutamu@gmail.com

 

Foursquare is getting interesting!

FOURSQUARE

I have been following Foursquare probably from the start in 2009 or 2010 ( Check out about it) .

For the first couple of years , It was just a check in app. Give you location , Say where you are so you can connect with friends in that location or get info from the place you are at.

Nowadays , the startup has tremously changed a lot. Foursquare has moved from a checkin feature to a great location targeted recommendation tool .

As I previously mentioned I have been a very early user but I have to be honest and admit that I have never been a keen user , I would say almost not a real user …just downloaded the app and I had a visit almost once a month.

I guess the main reason I have never been a fan of the product , I never really understood why should I share my location and what I was really getting from it.

But the current product has truly forced me to rethink about Foursquare.

Recently, I was at Soutbank and I got a notification from a random person on Foursquare giving me info about the best places to visit in that area.

An other great experience was at the gym , I got a notification from the gym manager to remind me to put back all weights after used. Isn’t this great ?

Here are a few examples why I think Foursquare recommendation tool has a massive potential:

- Imagine being in a restaurant  and getting advice about what meal to get in that restaurant or what meal sounds good but doesn’t taste good ,etc.… all of those info can be very useful for obliviously users but for restaurants it can be a great marketing tool as well.

- Imagine going to a park you are unfamiliar with and getting feedback from people well familiar with the park and sharing the best part , where to get the best view, where to avoid going if you have a run,  sharing where to get the ice cream from or the nearest loo.

Anyway, you can let go your imagination and explore our directions this foursquare product can go and hopefully you will get as excited as I am for next level of location-based services products.

 

 

Locappy is the new way to discover offers in your neighbourhood!

 

A couple of months ago I discovered a new product called Locappy through an event I was randomly invited to attend at the campus.

The event was brillaintly organised by Locappy team itself. It was clearly an enjoyable event and interesting one for a local passionate as myself.

What’s cool about Locappy? 

The service is a local marketing platform for small businesses! Basically this a tool for “small”local businesses to advertise and attract local people through mainly social media websites like Facebook, twitter… At the same time users will be able to receive nearby offers in real-time. In that way , we can say that it’s a much better improved Groupon .

I guess at some point, we all had this idea  where we could know nearby offers from retailers or be aware of happy hours or discounts from nearby restaurants or pubs. Well, If  you have never thought about those kinds of ideas – Yes, trust me you it’s so obvious that you probably thought about it subconsiuosly . In all cases, Locappy seems ambitious enough to make our dreams become a reality.

At the moment, It looks like they are at the very early stage of their adventure but I have to admit that they are making lots of progress. Their strategy seems to conquer London from area to area. For now , the lucky area available now are Soho, Shoreditch and Marylebone ( if you live in one of this area , give it a try and share your feedback ).

But what do they do exactly ?

They offer to small businesses a tool to attract more customers through a targeted mobile advertising, social networks, hyperlocal blog adverts and a location based app. Recently they launched their android and as much as I know I don’t think their iPhone app is up there yet. as far as i know the web based product is only available in Soho and Shoreditch – Which is a bit limited if you don’t live or work in those places.

This market is a very tough one to break through but they might be able to figure out the massive chicken-egg issue .

I personally think they are trying to solve a massive problem that lots of companies have already tried and some startups are keen this to throw themeselves in this field.

Many startups like Foursquare, Groupon and companies like google, Yahoo, Yelp, YP are keen to be the major players in this field too…

I even wonder if open table ( search on it) are not working on something similar …Which I think it would make sense for them to do.

But the main one has to be how will Locappy position itself in comparaison to those product around already …

How long will it take to get into all those areas in London or let’s hope the whole cities in England? I guess scalability is the real issue that they will have to figure out for having a glimpse of success.

So I can’t wait for the iPhone app and mainly for more places in South London.

Sincerely I wish Locappy takes off because it’s an important problem to solve for the world!

 

Is hyperlocal “daily deals” business dead?

This might be quite an old videos but I think the subject of the debate is still quite relevant.

Nowadays , it seems like most of people have made they mind in admitting that the daily deals business is definitely dead.

The main arguments of users fatigue or seeing those deals as spams and mainly how irrelevant they are …. – those arguments are still strong reasons to think that the daily deal business was never a sustainable business.

But a new rebirth of this daily deal business seems to appear. This is what I personally call “a hyperlocal daily deal”!

How about if Groupon , LivingSocial and all those other look alike companies got it completely wrong?

How about if you could get relevant deals at a time you need it and mainly from where you really are?

Startups like Locappy ( http://www.locappy.com) seems to have a go at this and I am sure that we will see a crowd of companies jumping into this field again.

LocalEv is back!

I have made the decision to reopen this blog and keep up with my first goal to serve the community through this Blog.

My ambition for this blog!

As a lover of “everything local”, a few years ago, I was astonished to see how little companies/startups in the “local”field in the UK were covered.
Pretty much everyday, I could read about new startups or projects in this field based in US  but almost nothing in the UK.

Being in London and being involved in the local, hyperlocaI startups, I personally knew that there are full of projects coming into that market but I wasn’t hearing about them. Without seeing anything around like the kind of community I was starving to see, I decided to create it!

Let’s get the community going!

I am more of an entrepreneur rather than a journalist but I am a huge believer &lover of this market that I think it really deserves a strong community.
In the tech community, Local has been a “buzz word” for probably the last 4 years but even if no company has “fully” figured out this complex marketplace – Local is here to stay forever! As big as Social is – Local will even get bigger! I have no idea who will  be the lucky one to fully figure this out but LocalEv is here to follow the adventure!

Localev  will focus on The UK market. We will blog about all those Location-based services  , Hyperlocal services , Local marketplace – Local Media – Local commerce, etc…mobiles apps, websites, online or offline projects …yep we will blog about all of it!

If you are working on something interesting you think it would fit in this blog , don’t hesitate to leave a comment.

Let’s get started!

Is Foursquare really stalled?

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Lots of talks have been going on regarding the new foursquare huge funding.

Like most of people I have never been a huge fan of their Check-In or Mayor concepts but I have always thought the startup was going through a bigger & better ambition than that!

In the last 2 years, Foursquare founder has been promoting the company as  a recommendation tool .

Even if it’s a recommendation tool , it’s still not the perfect product but I feel like they may have a brilliant future in that direction.

An other huge point people seem to forget, the company founder has been extremely obsess with this  vision for more than a decade. People involved in Local know how hard it is to solve the “local”problem and if anyone might have a change to make Foursquare work that’s his own founder.

In conclusion , I  don’t feel like foursquare is stalled at all – They just talk less and get busy building their recommendation tool.

Yahoo acquires Summly!

A few months ago, I discovered the great looking news app – Summly- and just last week, I blogged about it .

Yahoo has already decided to acquire them! 

Every single tech news paper seems to talk about it  and here is an article from our favourite journalist about it. 

As a user and mainly as someone who were hoping to see the application getting more local – I can’t deny that I am hugely disappointed by the acquisition . 

Let’s hope that yahoo will do something interesting with this acquisition.