This has been a little while I haven’t gotten the opportunity to share a blogpost. But even if it’s time consuming , I have decided to keep going with this blog as I am personally convinced that there is a massive gap in this market( Speaking about the UK market ).
If there is anyone out there with the same passion for location-based technology businesses with a focus to help local small businesses , please get in touch with me .
A few month ago, I came across an interesting company which has been around for quite sometimes in the Local market but not well known in the UK.
ReachLocal was founded back in 2004 and went public in 2010. ReachLocal is a provider of online marketing solutions for small and medium-sized enterprises. Basically they help Local business gain more costumers through their online exposure platforms.
The US local advertisement company is quite growing in the UK! I have been told that their sales team is massively growing and the number of local businesses using their services is considerably taking off.
They seem to specially focus on offering SEO( Search Engine Optimisation) tools for small businesses.
What do they really offer:
- ReachEdge to provide a “marketing automation platform” offering custom content (info graphics, blogs), social media handling and detailed reports on captured leads and conversions, in addition to keyword identification and optimisation.
ReachSEO’s goal is different from Google positioning: they want to turn searchers and browsers into customers. The combination of SEO with informative websites and content production is what ReachLocal considers to be their competitive advantage, a new angle in their network of marketing products.
The company has quite a big sales force and trying to lead the market.
If you are a small business owner and using ReachLocal , please do share with us your feedback