Small businesses should consider ReachLocal!

This has been a little while I haven’t gotten the opportunity to share a blogpost. But even if it’s time consuming  , I have decided to keep going with this blog as I am personally convinced that there is a massive gap in this market( Speaking about the UK market ).

If there is anyone out there with the same passion for location-based technology businesses with a focus to help local small businesses , please get in touch with me .

A few month ago, I came across an interesting company which has been around for quite sometimes in the Local market but not well known in the UK.

ReachLocal was founded back in 2004 and went public in 2010. ReachLocal is a provider of online marketing solutions for small and medium-sized enterprises. Basically they help Local business gain more costumers through  their online exposure platforms.

The US local advertisement company is quite growing in the UK! I have been told that their sales team is massively growing and the number of local businesses using their services is considerably taking off.

They seem to specially focus on offering SEO( Search Engine Optimisation) tools for small businesses.

What do they really offer:

- ReachEdge to provide a “marketing automation platform” offering custom content (info graphics, blogs), social media handling and detailed reports on captured leads and conversions, in addition to keyword identification and optimisation.

ReachSEO’s goal is different from Google positioning: they want to turn searchers and browsers into customers. The combination of SEO with informative websites and content production is what ReachLocal considers to be their competitive advantage, a new angle in their network of marketing products.

The company has quite a big sales force and trying to lead the market.

If you are a small business owner and using ReachLocal , please do share with us your feedback


Local notice board opportunities!?!


A few weeks ago, I was having a walk in my local area and came across those big local notice board you see pretty much in every single local area. 

In fact, if you have a closer look around, you will see that we are surrounded by a lot of local notices in most of local shops, local coffee shops, local supermarkets, etc… 

As an entrepreneur, I obviously started thinking how this service can be improved for local communities …? And instantly  I remembered  about that Guardian project I heard a couple of years ago, N0tice ! Here is a great article to better understand what’s N0tice all about ( ). 

If you are already a N0tice user or somehow familiar with the product , it would great to read your thoughts .

Still in this path of trying to find startups with a potential solution to improve the old school notice board, I randomly thought of a french startup called Geokiwi ( Unfortunately, it clearly looks like the startup isn’t trading any longer). 

A few years ago, when I came across Geokiwi through the famous Leweb conference, I can clearly remember thinking what a great idea.

Here is a video of Geokiwi presentation at Leweb in 2011.  

Until now , I haven’t really seen( If you do, don’t hesitate to share) a product with a great solution but I definitely believe the opportunity is still there for the company who can come up with an easy and innovative notice board.



Streethub – Nearby item finder startup in London!


A few months ago, I came across a pretty ambitious  startup in London, called Streethub.

The startup might not have the most innovative idea but this’s definitely one of the most ambitious project.

We probably all have come across a company or a project of this kind of nature ( discover & find an item near you) but nonetheless,  I am pretty much sure that until now most of us have found those experiences quite disappointing .

- Streethub reminds me of a startup called Milo ( which got bought by ebay in 2010) .

For those of you who don’t know Milo, it was quite a popular silicon valley startup in 2010 with the big ambition of building a bridge between online and offline commerce. Pretty quickly the young ambitious startup find out that the vision was way too big for a startup and ended up by selling to the famous online auction website , Ebay.

Perhaps Milo was a bit early in the market or sold too early …whatever the reasons are….If Streethub can solve this massive local commerce problem , it can become one of the next most important Startup.

- Streethub looks like they are having a great execution by getting pretty great deals with important strategic retailers. Which is one of the most important asset in any startup success.

With their recent investment fund worth £750,000 their might be on the right path to take off.

But for now , the major weakness I see is their lack of a mobile application. In my humble opinion, there is no way to solve the local commerce holy grail without a first class mobile strategy.

I have recently gotten information that the London young startup was busy working on their iPhone application.

Until they launch in more London areas and offer a great mobile experience  it will be hard to really see what Streethub can offer in that market!




Are you a student looking for experience as a tech writer?


Here is a great opportunity for a student hungry to become a tech journalist/writer.

Without any wages for the first year but you will gain a world-class experience with honour and recognition in case of success.

LocalEv is an online community of people passionate about everything “local” (local search engine, local media, Location-based services, local businesses, etc…)

You will be responsible for searching and writing about projects, startups, and companies related to local in the UK.

Skills you must have:

-       Brilliant English writing & editing skills

-       Creative thinker & a great “don’t give up” attitude

-       Interest for location-services startups, local matters is a must

-       Previous experience as a writer for a blog is a plus

How to apply?

Send me a CV and a cover letter explaining why you want this opportunity at


Foursquare is getting interesting!


I have been following Foursquare probably from the start in 2009 or 2010 ( Check out about it) .

For the first couple of years , It was just a check in app. Give you location , Say where you are so you can connect with friends in that location or get info from the place you are at.

Nowadays , the startup has tremously changed a lot. Foursquare has moved from a checkin feature to a great location targeted recommendation tool .

As I previously mentioned I have been a very early user but I have to be honest and admit that I have never been a keen user , I would say almost not a real user …just downloaded the app and I had a visit almost once a month.

I guess the main reason I have never been a fan of the product , I never really understood why should I share my location and what I was really getting from it.

But the current product has truly forced me to rethink about Foursquare.

Recently, I was at Soutbank and I got a notification from a random person on Foursquare giving me info about the best places to visit in that area.

An other great experience was at the gym , I got a notification from the gym manager to remind me to put back all weights after used. Isn’t this great ?

Here are a few examples why I think Foursquare recommendation tool has a massive potential:

- Imagine being in a restaurant  and getting advice about what meal to get in that restaurant or what meal sounds good but doesn’t taste good ,etc.… all of those info can be very useful for obliviously users but for restaurants it can be a great marketing tool as well.

- Imagine going to a park you are unfamiliar with and getting feedback from people well familiar with the park and sharing the best part , where to get the best view, where to avoid going if you have a run,  sharing where to get the ice cream from or the nearest loo.

Anyway, you can let go your imagination and explore our directions this foursquare product can go and hopefully you will get as excited as I am for next level of location-based services products.



Locappy is the new way to discover offers in your neighbourhood!


A couple of months ago I discovered a new product called Locappy through an event I was randomly invited to attend at the campus.

The event was brillaintly organised by Locappy team itself. It was clearly an enjoyable event and interesting one for a local passionate as myself.

What’s cool about Locappy? 

The service is a local marketing platform for small businesses! Basically this a tool for “small”local businesses to advertise and attract local people through mainly social media websites like Facebook, twitter… At the same time users will be able to receive nearby offers in real-time. In that way , we can say that it’s a much better improved Groupon .

I guess at some point, we all had this idea  where we could know nearby offers from retailers or be aware of happy hours or discounts from nearby restaurants or pubs. Well, If  you have never thought about those kinds of ideas – Yes, trust me you it’s so obvious that you probably thought about it subconsiuosly . In all cases, Locappy seems ambitious enough to make our dreams become a reality.

At the moment, It looks like they are at the very early stage of their adventure but I have to admit that they are making lots of progress. Their strategy seems to conquer London from area to area. For now , the lucky area available now are Soho, Shoreditch and Marylebone ( if you live in one of this area , give it a try and share your feedback ).

But what do they do exactly ?

They offer to small businesses a tool to attract more customers through a targeted mobile advertising, social networks, hyperlocal blog adverts and a location based app. Recently they launched their android and as much as I know I don’t think their iPhone app is up there yet. as far as i know the web based product is only available in Soho and Shoreditch – Which is a bit limited if you don’t live or work in those places.

This market is a very tough one to break through but they might be able to figure out the massive chicken-egg issue .

I personally think they are trying to solve a massive problem that lots of companies have already tried and some startups are keen this to throw themeselves in this field.

Many startups like Foursquare, Groupon and companies like google, Yahoo, Yelp, YP are keen to be the major players in this field too…

I even wonder if open table ( search on it) are not working on something similar …Which I think it would make sense for them to do.

But the main one has to be how will Locappy position itself in comparaison to those product around already …

How long will it take to get into all those areas in London or let’s hope the whole cities in England? I guess scalability is the real issue that they will have to figure out for having a glimpse of success.

So I can’t wait for the iPhone app and mainly for more places in South London.

Sincerely I wish Locappy takes off because it’s an important problem to solve for the world!


Is hyperlocal “daily deals” business dead?

This might be quite an old videos but I think the subject of the debate is still quite relevant.

Nowadays , it seems like most of people have made they mind in admitting that the daily deals business is definitely dead.

The main arguments of users fatigue or seeing those deals as spams and mainly how irrelevant they are …. – those arguments are still strong reasons to think that the daily deal business was never a sustainable business.

But a new rebirth of this daily deal business seems to appear. This is what I personally call “a hyperlocal daily deal”!

How about if Groupon , LivingSocial and all those other look alike companies got it completely wrong?

How about if you could get relevant deals at a time you need it and mainly from where you really are?

Startups like Locappy ( seems to have a go at this and I am sure that we will see a crowd of companies jumping into this field again.