A few months ago, I came across a pretty ambitious startup in London, called Streethub. It is a ‘find a product near you’ service for consumers.
Streethub reminds me of a startup called Milo (which was bought by ebay in 2010) . For those of you who don’t know Milo, it was quite a popular silicon valley startup in 2010 with a big goal of building a bridge between online and offline commerce. Pretty quickly the young startup discovered that the vision was too ambitious and ended up by selling to the famous online auction site, Ebay.
So far, Streethub look like they are doing well by making deals with important strategic retailers and getting investment funds. Both crucial for any business start-up’s success.
The major weakness I see is their lack of a mobile application. In my humble opinion, there is no way to solve the local commerce holy grail without a first class mobile strategy. I have recently been made aware that they are working on their iPhone application.
Until they launch in more London areas and offer a great mobile experience, it will be hard to really see what Streethub can offer in their consumer market.